Below is a super easy-to-install script that will track clicks on outbound links from your website using Google Analytics event tracking.

You can access this data in your Google Analytics event tracking dashboard (Behavior > Events). This script will send data to GA in the following format (though you can easily change it):

GA Field Category Action Label
Description Cateogry title URL of outbound link URL of page on which link was clicked
Code ‘Outbound Link’ $(this).attr(“href”) ‘From page: ‘.concat(document.URL)
Example Outbound Link From page: