Alex P. Miller is an assistant professor of quantitative marketing at the University of Southern California’s Marshall School of Business. He holds a PhD in Operations, Information, & Decisions (with a concentration in Information Systems) from the Wharton School of the University of Pennsylvania and a BA in Mathematics from the University of Oregon (summa cum laude). His research interests revolve around digital experimentation, algorithmic decision-making, and meta-science. He has worked with companies in the marketing, technology, retail, and education industries on problems around A/B testing, marketing strategy, and customer targeting. Alex contributed to a winning National Science Foundation SBIR grant and has taught students in the subjects of data science, machine learning, and marketing at the undergraduate, MBA, and PhD levels. Alex is the developer of various software projects, including his own educational material and scientific packages, and is a principal contributor to Wharton Interactive’s A/B Test Simulation. Alex’s writing can be found in the Harvard Business Review, Quartz, Medium, and this website.